RND Apparel
Influencer Campaign
Our primary goal is to drive brand awareness among Gen Z and Millennial audiences and increase conversion rates through authentic social proof. We want to position RND Apparel as the "essential foundation" for any wardrobe.
Key Messaging & Creative Direction
The aesthetic should be clean, minimalist, and urban. Influencers should emphasize three core pillars:
Versatility: How one RND piece works for work, gym, and dinner.
Quality: The "feel" of the fabric and the precision of the fit.
Personal Identity: "Design your own look" using RND basics.
Content Deliverables
TikTok: 1x "Transition" video showing 3 different ways to style a single RND hero piece (e.g., an oversized hoodie or tailored trousers).
Instagram Reels: 1x "Wardrobe Essentials" haul using trending audio.
Instagram Stories: A 3-part sequence:
The "Problem" (nothing to wear).
The "Solution" (RND Apparel delivery).
The "Result" (The final look + Swipe up/Link sticker).
